Posted by - A Warrior from 300 - on Sunday, 3 September 2017
Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.
Apartfrom that, there are several “2nd tier PPC platforms” as well as PPC advertising options on the major social networks (Think Facebook).
Here are some examples of major search marketing platforms:
SEM aka (Search Engine Marketing) is the process of increasing website traffic via the purchasing of ads on search engines.
“Search Engine Marketing” was once used as an umbrella term to refer to both SEO (Search Engine Optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.
Below are some of the most common terms also used to refer to SEM activities:
Most search ads are sold on a CPC / PPC basis….
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