Posted by - A Warrior from 300 - on Sunday, 3 September 2017

Search Engine Optimization VS Search Engine Marketing

SEO VS SEM?

  1. Given that this matter has already been surfaced for some time, it seems appropriate to address the doubts of many individuals or business owners at this juncture.
  2. For all intents and purposes, it is important to note the difference between SEO and SEM:-
  • SEO refers to the organic growth in the Search Engine Ranking Page, aka SERP;
  • SEM, on the other hand, refers to the paid growth in the SERP.
  1. Moving forward, we shall address the differences between SEO and SEM at greater depth.

 

SEO

  1. Let me try to keep this article short and simple for everyone to digest at the shortest possible time. The techniques and strategies used for SEO can be done for free if you have the capability. You will need to start off by doing the fundamentals known as On Page Strategies. I will touch on that in the near

Posted by - A Solider of 300 - on Friday, 1 September 2017

Dummy Proof for Search Engine Marketing

SEM for Beginners

Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

Apartfrom that, there are several “2nd tier PPC platforms” as well as PPC advertising options on the major social networks (Think Facebook).

Here are some examples of major search marketing platforms:

  1. Google: AdWords
  2. Bing Ads
  3. Yahoo: Search Ads

Posted by - A Warrior from 300 - on Friday, 1 September 2017

Search Engine Marketing

What is SEM?

SEM aka (Search Engine Marketing) is the process of increasing website traffic via the purchasing of ads on search engines.

“Search Engine Marketing” was once used as an umbrella term to refer to both SEO (Search Engine Optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

Below are some of the most common terms also used to refer to SEM activities:

  1. Paid search ads
  2. Paid search advertising
  3. PPC (pay-per-click) *
  4. PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  5. CPC (cost-per-click) *
  6. CPM (cost-per-thousand impressions) *

Most search ads are sold on a CPC / PPC basis….

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